“My mother was the one that taught me about global warming and climate change and the greenhouse effect,” said Pitbull, whose given name is Armando Christian Pérez.
Pitbull, who served as a United Nations ambassador for its Clean Water Here initiative in 2018, not only named his 2012 album “Global Warming,” he called his 2017 album “Climate Change.”
“The reason that it’s something so important to me and I’ve named albums behind it and I put it in records is because if we don’t have a world, we don’t have anything” he said.
Since his mother first taught him about climate change in the early 1990s, Mr. Pérez said he read up on the topic and watched rigorously researched documentary films to deepen his understanding. Dr. Leiserowitz said that films, even fictional ones, can have a strong influence on people’s views.
Dr. Leiserowitz once researched the effect that watching the 2004 disaster movie “The Day After Tomorrow” had on viewers. The film takes broad liberties with both science and reality, yet Dr. Leiserowitz found that film watchers became more engaged with the subject and learned “some important new ideas about climate science and climate change.”
Pitbull also weaves climate change themes into unexpected places.
“I felt if I made a record about global warming nobody was going to jam through it,” he said. “But if I make albums named global warming, climate change, globalization, people will start to connect the dots as I sprinkle it in records that they may dance to.”
He points to the fact that in Miami, his hometown, you can already see that the seas are rising as his impetus for trying to increase awareness. And he hopes that when we emerge from the coronavirus disaster, which he’s already chronicled in his recent single “I Believe That We Will Win,” we’ll emerge with an awareness of the need to deal with planet-scale issues as a global community.
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